Mother-Baby Award for outpatient healthcare clinics


Vidant Edenton celebrating their Clinic Awards!

On October 8, 2014, the North Carolina Breastfeeding Coalition proudly launched the “Mother-Baby Award” for outpatient healthcare clinics.  Awardees will represent the best our state has to offer in terms of support for the breastfeeding family.  Members of our communities can look to NCBC’s list of awardees to know to whom they can turn for evidence-based, high-quality breastfeeding support.

The Mother-Baby Award for outpatient healthcare clinics is open to any outpatient medical clinic serving pregnant and postpartum women, infants and/or children in North Carolina.  Applicants may include Health Departments, Family Medicine, Pediatric, Obstetric, Midwifery, or other types of clinics serving these populations.

Criteria for the award are very closely based on the “Baby-Friendly USA Guidelines and Evaluation Criteria,” and the Academy of Breastfeeding Medicine’s “Clinical Protocol #14: Breastfeeding-Friendly Physician’s Office: Optimizing Care for Infants and Children.”  As such, the act of reviewing criteria is, in and of itself, an opportunity to identify evidence-based best practices for the care of pregnant and/or postpartum women and children.

Participation is voluntary, and free of charge.  There are no site visits required.  Participants benefit from public recognition of mother-baby friendly care, free marketing to the public about your successes, increasing patient satisfaction, and improving support for breastfeeding initiation, duration and exclusivity.

We recommend that applicants work through their responses using the pdf Instructions and Criteria  This will help applicants gather the information needed, learn about the criteria, and make improvements before submitting an application so that they can be successful.   When you are ready to SUBMIT, please use this online application.

Applications will be reviewed and designations announced twice annually.  Applications are due by February 1 and July 1 of each year.

Click here to see a sample breastfeeding policy. (Thank you to Triad OB/GYN)


  • Carteret OBGYN Associates, Morehead City, 2017
  • Coastal Pediatrics, Elizabeth City, 2017
  • Cornerstone Pediatrics at Premiere, High Point
  • Crystal Coast Care for Women, Camp Lejeune, 2017
  • Jackson County Health Department, Sylva, 2017
  • Novant Health Family Medicine Residency Clinic, Cornelius
  • Novant Health Midtown Obstetrics and Gynecology, Charlotte
  • Novant Health Eastover Pediatrics, Charlotte
  • Novant Health Triad Obstetrics and Gynecology, Winston Salem
  • Outer Banks Women’s Care, Nags Head, 2017
  • Orange County Health Department, Chapel Hill
  • Signature Pediatrics, Charlotte, 2017
  • Triad Obstetrics and Gynecology, Winston Salem 
  • UNC Family Medicine Center, Chapel Hill, 2017
  • Vidant Pediatrics, Edenton
  • Vidant Women’s Care, Edenton
  • Vidant Women’s Care – Broad Street, Edenton
  • Vidant Women’s Care, Washington, 2017
  • Women’s Birth and Wellness Center, Chapel Hill

This work was initially funded by the CDC and United States Breastfeeding Committee, largely to support the Best Fed Beginnings project in North Carolina. It has continued without funding. Please email us to support this or any project.

For more information on this award, please contact the committee leadership.

  • Chair: Abigail Sanders; amsande3 at
  • Assistant Chair: Anitha Muddana; anithaseenu9 at
  • Area Coordinators
    • Perinatal Region I: Brandi Nations; brandinations at
    • Perinatal Region II: Kimberly Garner; kimmie.garner at
    • Perinatal Region III: position open
    • Perinatal Region IV: Alisha Bailey; baileya at
    • Perinatal Region V: Sarah Lester; sarah.lester.lactation at
    • Perinatal Region VI: Elaine Clark; ESClark at
  • Friends of the Mother-Baby Friendly Clinic
    • Email to become a Friend of the Mother-Baby Friendly Clinic Committee today! 



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the N.C. Breastfeeding Coalition and support our mission.

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